The death of the monthly periodical is not only a foregone conclusion, in some ways it has already occurred. There are a few reasons I think this is true. This is not to say that the monthly periodical will totally die, but that it will never be anything more than a small niche market item along the lines of vinyl records. Yes, Molly/Con we did listen to a thing called a record that spun on a thing called a turntable.
First off DC touted their new line as the end of decompressed storytelling and nothing could be further from the truth. I have two books I want to talk about in detail this week from DC and Justice League #3 is the model of a decompressed story, but I’m jumping ahead. None of the books have told a complete story yet and only a few books have really had any sort of actual story point conclusions. This becomes so glaring because by starting over 52 titles at the same time all the books are in the middle of storylines. Normally, like with Marvel right now, some books are finishing an arc, some are in the middle and some are beginning new arcs. All DC books are now in the middle. It is fast becoming obvious that it is easier to read things as collected editions. You get a better read of the story when read in chunks that now always seem to have to be in more than 22 page bites. That and the stories of the massive amount of returns and the incredibly rapid decline in sales from the first issues to the third issues show that DC’s marketing gimmick was that, a gimmick whose true impact has yet to be gauged. To me this is evidence that you are never going to generate a true new readership by dishing out prologues or opening chapters in a longer story to an ADD audience that wants an espresso instead of a coffee and drinks a red bull over a coke.
Second was my talking with Lee about the recent hard cover collection of 100 Bullets. He said that is was a great read and that he picked up on so much more of the story but reading so many issues back to back. The writer constructed a story that told smaller stories over a few issues but was building to a larger overall story. Reading this as a monthly periodical the story often fell apart for me as I read so many different books and can’t hold onto all the minuet details a writer maybe imparting. Heck, trying to remember all the damn character names is a stretch. I’m looking forward to the re-read of the book though, because I know it is more of a novel.
I know people who now wait for various TV series to end their run and if they hear it was good will get the DVDs to watch the show. We have become accustomed to instant answers by typing a search inquiry into our smart phones. This market place is not very kind towards waiting months for the next chapter in a six month story. My prediction when all is said and done printed comic sales will be down in 2012 and outside of the marketing stunts and sales supported by publisher incentives the trend that has been ongoing will continue. As always the bottom line is strong stories with great art can continue to sell, but we need more one and done stories and a willingness to have real change and actual character growth to occur if you want to grow a fan base.
This week I have not had a chance to read everything, but three books stood out for me.
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For those of you keeping score, I’m now up to eight DCU titles dropped with Deathstroke and Blue Beetle not making the cut. Deathstoke was using the mystery of the briefcase way too much. If Slade knows what is in it, we the readers should know also, if it is interesting we will want to learn more. Trust your story. Also the armor he wears is overly complex and convoluted as to not make sense, the sword is beyond ridiculous. Blue Beetle started the character over and is marginally changing things; it is so close to what I read before it is like reading a rerun. I already saw Jamie grow into a hero, too soon for a rerun. Next week’s list is a killer due to hard covers, the list; Warlord Dejah Thoris, Comic Book Comics, Caligua, Parker Martini Edition, Milk & Cheese HC, BPRD Hell on Earth Russia, Invincible, Wolverine and the X-Men, Ultime Hawkeye, Secret Avengers, Fantastic Four, Cap and Bucky, Voodoo, Unwritten, Teen Titans, Superman, Shade, Scalped, Preacher HC Volume 5, Justice League Dark, I Vampire, Hellblazer, Green Lantern New Guardians, Flash, DMZ, Blackhawks, Batmanthe Dark Knight, Batman Black Mirror HC, Aquaman and All Star Western.
That’s it for this week, see ya next week.
Don't give up on Blue Beetle just before the NEW stuff starts. Issue 4 has Silverback, a completely new villain and La Dama can actually use magic now. Plus we'll see an interesting relationship between Jaime and Khaji-Kai! There's so much happening but you're giving up too soon. Give it a little longer and you'll see!
ReplyDeleteJim,
ReplyDeleteYour last sentence of the 2nd paragraph was priceless!
Justice League is not the best book, but it sure is a lot of FUN (to me anyway). The reveal in WW is making me think about picking up the title. I'm currently shuffling out my new 52s and just dropped DC Comics Presents (good but to Angel-ly). I got 3 issues of Green Arrow, but that's enough, especially with the Perez inks gone. I'm surprised you're still getting Flash. Has it gotten better?
I like waiting to watch stuff on DVD too (I don't have good cable and its difficult to catch stuff when it comes out), but I really like my weekly comic fix. I'd miss going to the store regularly.
So far you haven't missed anything in Amazing Spider-man post Spider-Island.
Eric - Who are you to know what is coming? I don't keep my comics after I read them I mail them on, so I can't check the credit box to see if you are DC editorial or not. Let me know how you know and maybe I will hang on a little longer as I like the character.
ReplyDeleteMatthew - Thanks, I liked that line too.
ReplyDeleteFlash is alright, but I like the character so I will hang on a little longer. Not really grabbing me yet.
Let me know if or when ASM gets better. I'm not missing that or Venom.
The real origin of the monthly is the plain simple fact that it takes most artists about a month to make 22 odd pages...as long as that doesn't change there will always be monthlies.
ReplyDeleteThat being said, I tradewait on Scalped, Criminal, Northlanders, Swamp Thing, Animal Man, Wonder Woman, Justice League Dark, the-one-with-the-Demon-and-Xanadu. No denying if you can wait, most stories read better collected and look better on the shelf too.
-Urthona